Privacy policy

Privacy Policy

Last Updated: April 15, 2026

Al Sultan London operates this store and website, including all related information, content, features, tools, products, and services (the “Services”), to provide you with a curated shopping experience.

Al Sultan London is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase from our Services or communicate with us.

By using our Services, you agree that you have read and understood this Privacy Policy.

 

1. Personal Information We Collect

We collect personal information that can identify or reasonably be linked to you, including:

• Contact Information: Name, address, billing/shipping address, phone number, email
• Payment Information: Card details, transaction details, payment confirmation
• Account Information: Username, password, preferences
• Order Information: Purchased items, cart activity, returns, wishlist
• Communication Data: Messages sent to customer support
• Device Information: IP address, browser type, device identifiers
• Usage Data: How you interact with our website and services

2. How We Collect Information

We collect information:

• Directly from you (orders, signups, messages)
• Automatically through cookies and tracking technologies
• From service providers (Shopify, payment gateways, logistics partners)
• From marketing and analytics partners

 

3. How We Use Your Information

We use your personal data to:

Provide Services

• Process orders and payments
• Deliver products and manage returns
• Maintain your account
• Offer customer support

Improve Experience

• Personalize shopping experience
• Recommend products
• Improve website performance

Marketing

• Send promotional emails, SMS, and ads
• Show relevant product advertisements

Security & Legal

• Prevent fraud and abuse
• Comply with legal obligations
• Enforce policies and protect our business

4. Sharing Your Information

We may share your data with:

• Shopify and service providers (hosting, payments, analytics, shipping)
• Marketing partners for advertising purposes
• Legal authorities if required by law
• Business affiliates or in case of merger/sale

5. Shopify Processing

Our store is hosted on Shopify. Your data may be processed by Shopify and third-party providers globally to operate and improve services.

For more details, visit Shopify’s Privacy Policy.

6. Cookies & Tracking

We use cookies to:

• Remember your preferences
• Improve site performance
• Track usage behavior
• Deliver targeted ads

You may disable cookies in your browser settings.

7. Data Retention

We retain your personal data only as long as necessary to:

• Provide services
• Fulfill legal obligations
• Resolve disputes
• Enforce agreements

8. Your Rights

Depending on your location, you may have the right to:

• Access your personal data
• Request correction or deletion
• Opt out of marketing communications
• Request data portability
• Opt out of targeted advertising

You may contact us to exercise these rights.

9. Data Security

We take reasonable precautions to protect your information. However, no method of transmission over the internet is 100% secure.

10. Children’s Privacy

We do not knowingly collect personal data from children under the legal age in your jurisdiction.

11. International Transfers

Your data may be transferred and processed outside your country, including in countries with different data protection laws.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised “Last Updated” date.

13. Contact Us

If you have any questions or requests regarding your data, contact us:

Email: sales@alsultanlondon.com
Address: Al-Kareem Chowk, Abu Bakar Rd, Township Block 2 Sector A 2 Lahore, 54770, Pakistan